Our Project Model

Partnership and collaboration wherever possible!

We believe that with 500 million girls experiencing period poverty, the only way forward is through values aligned partnerships. We work with local NGOs to ensure all projects are locally led and partner with government to reach the most vulnerable communities.

A circular infographic showing a process for menstruation health advocacy. Steps include collecting data from girls, working with local partners to distribute menstrual cups, training local partners on distribution and health, selecting partners, fundraising, and using feedback to improve practices.

The 100% Model

(Guaranteed for FY 24/25)

Thanks to our Core Donors,100% of your donation reaches the girls and the project

A crowded indoor event with people socializing and mingling. In the background, a large white screen displays 'The Cova Project' and words 'Access, Education, Dignity'. Decorations include pink and orange balloons, greenery, and hanging floral arrangements. There's a partially open garage-style door on the right side.
A group of women seated around a dining table with food and drinks, listening to a woman giving a speech or presentation in a bright room with large windows showing a green outdoor scene.

Core Donors

We’ve fostered a loyal and reliable group of donors who cover all our operating and admin expenses, including: wages, marketing, travel costs, fundraising, insurance, etc

A girl in a school uniform holding a drumstick and preparing to eat food in a classroom with a chalkboard in the background.
Woman giving a presentation on female reproductive system using a whiteboard with diagrams, smiling and holding a microphone.

Public Donors

We engage new donors with the promise that 100% of their dollar will go directly to cups and project work, including: cup purchase, cup distribution & shipping, education and training

The 100% Model

Core donors cover our operating costs, so public donations go directly to cups and project work.

Core donors cover

  • Wages
  • Marketing
  • Donation transaction costs
  • Travel

Public donors fund

  • Cup purchase
  • Distribution
  • Education
100% of public donations reach girls and projects Because core donors cover the overheads.